Radio in those days |
Binaca Geetmala
Program, was sponsored by Ciba Geigy Ltd., the makers of toothpaste and
toothbrush in India
in addition to other products. The program was a novelty - never before
was such a sponsored program broadcast. The generation of today may not be
able to gauge the impact this had on the minds of people then, but suffice to
say that there are generations and generations of people in India who hold
it dearly to their heart.